PREMIERE

I-SCREAM PREMIERED at 20.20 GMT on the 13:12:2020 and can be found at this link. https://youtu.be/zQ33eGSdsHo

“Shooting in a vegan venue with vegan food onsite complimented the ethos of the production. Make-up artists also provided cruelty-free make-up and special effects. The whole event instilled empathy and understanding from cast and crew, and that contributed towards the flow of the shoot. VGN Media organised and managed the three days shoot so professionally it looked effortless and ran smoothly.”

Venue: The Beetroot Sauvage, Edinburgh.

https://www.beetrootsauvage.co.uk

Neet said, “This project is important to me because I want to target everybody, including those wishing to bury their heads in the sands and continue to destroy our existence. I want to CHANGE PERCEPTIONS. I want people to understand from a HUMAN PERSPECTIVE the horrors of animal agriculture. But I don’t want to put them off my story with horrific graphic images. I want to lead them in with a short but powerful dystopian tale of humans, a potential future that could be a reality for them, but one that is already a reality for animals.”

Why make this film?

Neet Neilson, the author of the script, went vegan in Veganuary 2016 and her life changed irrevocably. Always saying she loved animals, but until that point didn’t realise that her love was selective. Going vegan made her realise that she had for years contributed towards their pain, suffering, and death. Neet said, “For years I fought with my conscience, trying to convince myself that I only ate humane meat or eggs and got dairy from non factory farmed cows. Who was I kidding? I knew humane was a lie. You can’t kill anything humanely when it doesn’t want to die and screams for mercy. So when veganuary came around I made it stick. I never thought it would happen, but it did – I turned into one of those annoying vegans. I had to. I wanted to be a voice for the unheard. Over the last four years I have become aware of the facts surrounding the animal agriculture industry and how, as humans, we have been convinced that it is normal to consume animals and that they are good for us, when the truth is the complete opposite.” 

The growing concern over the climate crisis, deteriorating health of the population and diminishing compassion for animals now fuels Neet’s passion to educate the world on the need to make changes to their lifestyles and drive change from the population up to policymakers who seem unconcerned about the apocalyptic predictions for this planet. With the growing global catastrophes caused by our warming climate and sound scientific predictions that we have less than ten years to do something to reverse these changes, a move away from animal agriculture is imperative. However, our policy-makers are funded by this corrupt industry, so decisions to save the planet, animals or ourselves are not going to come from them – it has to come from us. Our lifestyle choices and what we buy and consume are what will drive the change. We have to take back that control if we want a planet for our children. But how do we change public perception? Cognitive dissonance stalls change, makes people accepting to the horrors of animal agriculture and its impact. Propaganda disguised as health benefits further miseducates the population, groups exposing the reality of the industry are being silenced because profit is more important than the planet, the animals, the population or the future.  Thanks to social media, the truth is being exposed to a growing population. Excellent films and documentaries are reaching people, and people are changing. BUT there are still a great many not willing to watch a long film or documentary or watch the graphic images exposing the true nature of animal agriculture. So cognitive dissonance persists in the majority of the population. 

 I-SCREAM is less than 15 minutes, it draws in the viewer, lets them empathise with the protagonist, feel their fear, their pain, their despair. Only to reveal the real meaning at the end. By placing the human in place of the animal, we get to understand the reality from their eyes, and hopefully, that will change perceptions and mindsets and understanding leading to behavioural change and a plant-based/ vegan future.